GREENHEART COMMUNICATIONS COLLECTIVE

Strategic communications for high-stakes growth and transition

GREENHEART COMMUNICATIONS COLLECTIVE

Strategic communications for high-stakes growth and transition

RELATE. DIFFERENTIATE. ELEVATE.

Your Brand's Story, Amplified

As strategic storytellers, we seamlessly embed ourselves into your team, crafting compelling narratives that resonate with the media and ensure your brand’s voice rises above the noise with clarity, purpose, and impact.

Authenticity or Bust

Your Brand's Story, Amplified

Our passion drives your success. We only partner with brands whose stories inspire us, fueling authentic enthusiasm and dedicated focus to deliver results that exceed your goals.

Breaking Convention

Your Brand's Story, Amplified

Breaking Convention

We think beyond the expected, crafting innovative solutions and strategies that transform ordinary narratives into magnetic stories—captivating audiences, sparking connection, and pushing brands forward.

ABOUT US

Strategic Communications for Scale, Scrutiny, and Credibility

Greenheart Communications Collective is a founder-led PR and communications firm that works with brands and businesses at inflection points, including category entry, sustained scale, corporate change, fundraises, and leadership transitions. The work centers on defining what matters, shaping narratives that withstand scrutiny, and earning credibility through disciplined media and thought leadership. Greenheart operates as a small, senior collective and functions as an extension of the leadership team, bringing clarity and judgment to build a public presence that is coherent, durable, and trusted across press, stakeholders, and AI-driven discovery.

WHAT WE DO

Strategic Communications

Public + Investor Relations

Positioning + Messaging

Earned Media

Product + Brand Launches

Funding Announcements

Crisis Communication

Executive Visibility

Thought Leadership

Byline Development

Speaking Engagements

Expert Commentary

Panel Discussions

Podcast Features

Integrated Marketing

Strategic Partnerships

Mission + Social Impact

Social Media Strategy

Copywriting

Affiliate Programs

Media Buying

Influencer Relations

Influencer Seeding
Ambassador Management

Advisory Board Curation
Organic + Paid Content

Creative Campaigns

Product Trial + Promotion

OUR FOUNDER, LANI FREE

Lani Free is the founder of Greenheart Communications Collective and personally leads every client engagement. She works directly with founders and executive teams during periods of growth, transition, and heightened scrutiny, when judgment matters as much as execution.

Over more than two decades, Lani has shaped communications for startups, innovators, and established brands across health and wellness, food and nutrition, beauty, fashion, hospitality, luxury real estate, venture capital, and technology. Her work has supported companies through launches, expansion phases, reputation shifts, and category-defining moments.

Prior to founding Greenheart, Lani held senior leadership roles at 5A Public Relations and Glodow Nead Communications, where she built and led offices and advised both global brands and emerging companies. Her experience spans brand-building, executive positioning, and earned media strategies designed to hold up under real scrutiny.

Lani’s approach is grounded in clarity, restraint, and long-term thinking. She focuses on defining what truly needs to be said, aligning narrative with business reality, and building credibility with the audiences that influence growth. She operates as a senior partner to her clients, assembling and leading experienced teams when needed, and staying closely involved from strategy through execution.

GREENHEART COMMUNICATIONS COLLECTIVE

GREENHEART COMMUNICATIONS COLLECTIVE

RELATE. DIFFERENTIATE. ELEVATE.

Your Brand's Story, Amplified

Your Brand's Story, Amplified

Your Brand's Story, Amplified

Authenticity or Bust

Your Brand's Story, Amplified

Your Brand's Story, Amplified

Breaking Convention

Your Brand's Story, Amplified

Breaking Convention

ABOUT US

Strategic Communications for Scale, Scrutiny, and Credibility

WHAT WE DO

Strategic Communications

Executive Visibility

Integrated Marketing

Influencer Relations

CLIENT EXPERIENCE

OUR FOUNDER, LANI FREE

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CONTACT US

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